PERRY Ogden, one of the big names in fashion photography, came to Dublin this week with a team from W, the New York fashion bible, to do one of their autumn winter shoots.
"The idea," said the Prada wearing fashion editor "was that the look should be very thrift store" - that's second hand to you and me. The Dublin backdrops included the obligatory shot of children riding horses in Ballyfermot ("that was so cool," said Dennis Freedman, W's tanned creative director) and a drizzly day in Ringsend.
The super thin Brazilian model Shirley Mallman played football for the camera with the Ringsend kids, who were delighted to get their first modelling fee - £20 - and were rather puzzled at being slightly dressed down by the stylist ("the clothes we're putting on them are the sort of things we think these kids might wear").
Shirley herself was dressed head to toe in Chanel - a blue cable knit V neck with a yellow stripe, a tight brownish shirt and a chocolate brown leather A line skirt to just above the knee and yes it did look retro in a rather previously owned kind of way. The price tag for this simple rig out, which was straight from Chanel's autumn collection, came to $6,000.
At one point during the shoot Vanessa (8) said she thought "the lady looks like a teacher" - so after a creative confab Shirley changed into jeans and the shoot continued. The results will in the August issue of W.