From the outside, the 55ft vehicle parked in Spiddal looks like a regular, if surprisingly clean, long-distance lorry. Yet inside this is no ordinary truck, being tastefully designed in a blackberry colour with wood trimmings.
Much more importantly, however, the interior is filled with walls of screens and eight video digital recorders, a state-of-the-art 70-channel sound desk, nine telephone lines and some 30 miles of cable.
It's a television studio in a truck, able to produce high-quality programmes in sport, music, current affairs and entertainment.
This is Aontel, the west of Ireland's first-ever outside broadcast unit. Worth some £1.5 million, it is co-owned by a Spiddal-based television facilities company, Telegael, and a Welsh company, Barcud-Derwenand.
The unit is capable of turning any building or field, in almost any location, into a sophisticated television studio.
Aontel's technology is behind TG4's weekly entertainment programme Sibu. It has also worked on several other programmes broadcast on the Irish-language station, most notably a live concert featuring Ireland's top traditional artists held at Galway's Town Hall Theatre last autumn to honour the flute-player Matt Molloy.
That was the unit's first gig, and despite all the training which the crew had undertaken, it was a pretty nerve-wracking experience, says Billy Keady, of Telegael, who manages Aontel.
The unit is available to cover live football matches, racing, concerts, conferences and any outdoor or indoor event.
When required, it can relay pictures and sound back to a broadcaster, i.e. TG4, by satellite. These are then broadcast to homes.
Telegael, which employs 38 people, had until now provided services, such as crew and production facilities, to clients.
"We are involved in virtually all aspects of television, but this was one area we needed to get into to provide our customers with all TV services", says Mr Keady of the decision to move into this area.
He says researching the project took two years, while building the outside broadcast unit took eight months.
Two Dublin companies were selected to design and fit the lorry's container. This followed extensive research at home and abroad by Telegael and its, partner Barcud-Derwenand.
The two companies have had a long association before this venture, says Mr Keady.
"It's a similar company to ours. They have had a long association with the Welsh language and they were set up in a rural part of Wales, like Telegael is here.
"We needed someone with experience in this business to be involved and they have that experience."
He says the unit now uses existing Telegael staff and also employs freelance staff. Several key people will be regularly employed.
Each outside broadcast requires a minimum of seven people to work cameras, sound, vision-mixing and directing. Sometimes you could have 15 people on a job. Cost to the client varies according to crew.
Some of Aontel's clients are corporate ones who use the unit to record conferences.
Many are independent television companies. Until now, all those companies have been producing work for TG4, but Aontel's wings are wide and it will go where the work is.
In March the destination is Wales, where it will be working on several projects with Barcud-Derwenand.
"They have three outside broadcasting units, but this is bigger than any of theirs," says Mr Keady.
The growing coverage of sport on television and the growth in independent production companies have made such units vital in broadcasting.
"Up until recent, almost all TV emanated from Dublin. Now it's become more regional," says Mr Keady.