Colourful billboards advertise houses for sale, guesthouse vacancies, and ferry services to the islands on the road from Westport to the Co Mayo village of Louisburgh. In stark contrast in a field on the outskirts of the village, a black and white board asks: "Where is our ATM?"
It has been there since last June. To no avail. Like many rural villages Louisburgh is being "abandoned" by the banks.
The Bank of Ireland sub-office closed last February, the Ulster Bank ceased its mobile service and the villagers now rely on a weekly visit by the Allied Irish Banks unit. However, if they travel the 20 km to Westport, they can choose from a selection of holes-in-the-wall. The adverse effect on the commercial life of the village is obvious.
Many tourists who stop in the village, the gateway to Killary, Leenane and north Connemara, have to turn around and return to Westport if they need to withdraw money. This has not been reason enough for the banks to respond.
"I believe our campaign is a futile exercise," says Mayo county councillor and Louisburgh businessman, Peter Sweeney. "The issue, for us, is much broader than the provision of an ATM, anyway. For years the banks courted elderly people and farmers and now that they have their custom, they have abandoned them."
Councillor Sweeney and the Louisburgh Traders' Association have proposed that the three main banks join together to provide an ATM.
Although the cost of installation is about €21,000 (£17,000), the banks view the running costs as prohibitive.