Vodafone reaches 100-million customer mark

British mobile operator Vodafone said today it has over 100 million customers in 28 countries.

British mobile operator Vodafone said today it has over 100 million customers in 28 countries.

Vodafone chief executive Mr Christopher Gent said last year the group, which owns Eircell, took a more targeted, segmented approach to growing its customer base.

"However, in this financial year overall, customer growth has been stronger than anticipated and the recent Christmas quarter additions were in line with our expectations," he said.

Vodafone is due to announce customer numbers for the three months ended December 31st with other key performance indicators on January 29th.