The advertising campaign for the Nitelink service has such novel phrases as "do you prefer to be on top?" and "the only guaranteed ride at the end of the night is Nitelink". Was the Minister consulted on that campaign? - Mr Ivan Yates (Fine Gael)
I was not, but it is novel. - The Minister for Public Enterprise, Ms O'Rourke
The Minister is tucked up at night. - Mr Yates
Until I heard the deputy, I did not know about it. Advertising acts to intrigue, to attract and to cajole. - Ms O'Rourke