GROTESQUE ADVERTISEMENT

Sir, The advertisement placed in The Irish Times (June 5th) by Philip Morris regarding second hand tobacco smoke is grotesque…

Sir, The advertisement placed in The Irish Times (June 5th) by Philip Morris regarding second hand tobacco smoke is grotesque.

The tobacco promoted by Philip Morris is a poison which kills half of those who smoke it. It is the biggest, single, totally avoidable cause of death in Ireland and world wide. Even Philip Morris knows this.

A small dose of a poison like tobacco smoke is less lethal than a big dose. Therefore, the risk of second hand smoke not disputed by Philip Morris is quite small. Presumably even Philip Morris would agree that a small chance of dying is not a good idea. Comparisons with other factors associated with risk are irrelevant and merely designed to cause confusion. Yours, etc., President, Irish Heart Foundation, Clyde Road, Ballsbridge, Dublin 4.