Sir, – Some of the contested present-day advertising claims, highlighted by Conor Pope ("Advertising hype and hyperbole", May 6th) pale into insignificance when compared to some of those of the past. An advertisement in the Limerick Leader in the early 1950s for locally produced cigarettes claimed, "It has been scientifically proven that Craven 'A' cigarettes are good for your throat". – Yours, etc,
DENIS O’SHAUGHNESSY,
Limerick.