Sir, – Reports of a possible name change at Trinity College Dublin are alarming, and reminiscent of the absurd and half-baked recent attempts at similar rebranding at University College Dublin. Rebranding shouldn’t add to the list of confusing Irish university names (University College Dublin, Dublin anyone?), but should simplify them.
While the UCD moniker is forever destined for confusion internationally, and should long since have become a unique and simple “Joyce University”, the powers that be at TCD can surely figure out a way to distill the name to a simple “Trinity”. And if such purity cannot be achieved, a plain old “Hamilton” would do. Yours, etc,
STUART JACKSON,
Center for Neural Science,
New York University,
Washington Place,
New York