Sir, – There are many shades of perceived corporate responsibility – it’s a very grey area.
Genuine and sincere best-practice responsibility, were it ever to have existed, would have caused the alcoholic beverage industry to warn consumers worldwide, and not just in a country where there is statutory requirement to do so, of the risks caused by even low-dose alcohol consumption during pregnancy.
A new campaign to stop "out-of-control" drinking sees a child welfare charity – Bardardos – getting into bed with Diageo, producers of the very substance which can irreparably impair children's wellbeing from before they are even born, does not make comfortable viewing, irrespective of these straitened times.
It serves as another indicator of how mega-corporations can afford the right magicians for casting their spells. – Yours, etc, MICHELE SAVAGE, Kimmage, Dublin 12.