Sir, - I am writing in response to Ms McElduff's letter of November 27th regarding Pretty Polly's current advertising campaign, which she feels portrays women simply as a pair of legs. Apologies for the delay - I was away on business, but I was delighted to see some of the other replies you have received in the meantime.
As Pretty Polly is a hosiery brand, our focus is of necessity on legs. The ads were designed primarily with women in mind, to encourage them to take notice of their legs again. Our aim is to bring glamour and style back into the hosiery market and the ads are based on a powerful image which we feel exudes feminine poise, style and self-confidence.
The marketing team behind this campaign is made up mainly of women, and extensive market research was also carried out amongst female groups before we launched the ads. We certainly never had any intention of offending anyone in any way - we want women to be proud of their legs and confident about looking good. - Yours, etc.,
Marketing director, Pretty Polly, 70 Conduit Street, London.