Property: the hard sell

Madam, - Further to your news feature (April 28th) re advertising the Belmayne development, I wish to add my voice in protest…

Madam, - Further to your news feature (April 28th) re advertising the Belmayne development, I wish to add my voice in protest at the inappropriate nature of the advertisement.

Every time I pass the extensive hoardings I feel offended.

This is a lifestyle being promoted in major public areas not just as a dream but as fantasy and a sexual one at that.

I have also expressed my opinion to the Advertising Standards Authority. - Yours, etc,

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CARMEL WALLACE, Malahide, Co Dublin.