Sir, – I have been observing the steady march of advertising copywriting down a steep hill toward utter fatuousness and incomprehensibility. An Eir advertisement had this to say: “eir evo is here to keep your business at the forefront of the connected evolution. And because the future will be here again tomorrow, we’re here to provide you with the connected solutions you need today.” – Yours, etc,
LIAM MEADE,
Ballyneety,
Co Limerick.