Madam, - I refer to the Value4Money report on orange juice in your edition of September 10th.
We believe it is factually incorrect to say that Tropicana has "lost its lustre in recent years". Indeed sales have grown by 75 per cent since 2000, making Tropicana Ireland's favourite chilled fruit juice with a 44 per cent share of the market. (Source AC Nielsen Audit - Value (JJ04).
Far from having "fallen on hard times", Tropicana is going from strength to strength.
I would also like to make clear that there is only 100 per cent pure squeezed orange juice in Tropicana and it is the orange variety we use that provides the sweetness. There are no added sweeteners, colours or preservatives. - Yours, etc.,
AIDAN STACEY, Business Manager - Tropicana, SHS Sales & Marketing, Dublin 22.