Winners and losers in price wars

Sir, – Brian Callagy (December 31st), writing about the price reductions in supermarkets, states, "Such practices in the long term may well become predatory".

As the great economist JM Keynes said, in the long term we are all dead. Meanwhile, cheaper prices will do. – Yours, etc,

EOIN DILLON,

Ceannt Fort,

Mount Brown, Dublin 8.