Starting her work in the motor industry back in 2006, Arita worked as a receptionist in a very busy car dealership on the Belgard Road. Here she learned first-hand what skills are required to work in the automotive industry and to deliver the best in customer service.
Having perfected her talents she moved to Audi Belgard, took up the role of Sales Executive. She quickly moved up the ranks and she was then approached by Audi north Dublin to take up their Senior Sales Executive position.
She was the overall winner of Joe Duffy Motor Group’s award ceremony “You make the difference”, December 2013.
Her day-to-day job involves taking the lead in retail unit sales across the whole sales team in Audi north Dublin, and she has been the top performing sales executive in Audi north Dublin for the last 5 years.
Audi Ireland @AudiIreland, recently launched their #WomenDrivers campaign. This began by the brand releasing a number of tweets, highlighting their advocacy initiative: #WomenDrivers.
The phrase 'women drivers’ on social media is a misconception, where negative stereotypes are being made against female drivers. Through the use of clever tweets Audi Ireland wanted to grab the attention of the twittersphere.
Aine Smyth, Marketing and Communications Manager at Audi Ireland said; 'We at Audi pride ourselves on being a very progressive brand. When it comes to #WomenDrivers we are no different – Arita and her work for Audi embodies what it means to be a #WomanDriver.
She continued; ‘Arita is part of a long line of highly talented and successful women who work within the company. Michelle Mouton was the first female to ever win a major world rally championship event. She is still the last woman to compete in top-level rallying. Currently one of our chief race engineers; Leena Gade, was the first female race engineer to win the Le Mans 24 Hours for the Audi Sport Factory Team. ‘
Watch the video or read more to find out about the campaign that's challenging the meaning of 'women drivers' and get involved.
For more information on Audi's #WomenDrivers campaign see their Twitter page: @AudiIreland.