“Ireland has always been a place of change, ideas and creativity,” says Charley Stoney, CEO of IAPI, The Institute of Advertising Practitioners in Ireland.
Stoney says there has never been a better time to be working in the commercial creativity sector, which the body defines as, but is not limited to, advertising, marketing, PR, digital, social, design, event management, media and experiential.
“Ireland is a country where being creative is second nature; world-renowned for its writers, artists, poets, musicians and all-round change-makers. These talents spill into the commercial creative world of advertising, design and communications,” she says.
“IAPI’s ambition is to establish Ireland as a centre of excellence for the commercial creativity sector. We believe that the time has never been more opportune for the sector to grow their international reach, particularly post-Brexit when Ireland is the only English-speaking country left in the EU.
“For brand owners looking to launch into the European market, Ireland is now a viable and agile alternative to the more traditional, behemoth agencies based in the UK.”
Creative Influence survey
This creative Renaissance is the background to IAPI’s inaugural Ireland’s Creative Influence survey. It is the first time the body has carried out a survey of this nature with the aim of gaining an understanding of how creative professionals in the commercial creativity and communications industry in Ireland are feeling about a number of issues.
These range from how creatives feel about working in Ireland right now, to whether living here has an influence on their creativity, and also will enable IAPI to better understand if Irish creative professionals who are living abroad believe that their Irish roots have influenced their creativity on an international level.
Global brands are creating world class communications using Irish creative and media agencies
The survey is open to all creative professionals working in Ireland's commercial creativity sector, as well as Irish creatives working abroad, and the results will be aimed at international brand owners, CMOs, business leaders, CFOs, creative peers and agency leaders, with the goal of promoting Irish commercial creativity both domestically and internationally.
IAPI wants to establish Ireland as a centre of excellence for commercial creativity, especially for brand owners wishing to target the European market, using an English speaking hub. Other goals centre around making Ireland the destination of choice for international creatives and to firmly position the industry as a fundamental engine of Ireland’s future growth.
“No longer do international brand marketers seek creative expertise abroad as they know they can work with the global best, right here in Ireland,” Stoney points out. “Global brands such as Vodafone, Allianz, Nissan, Lidl, Jameson, Diageo and Toyota and many others are creating world class communications using Irish creative and media agencies.”
Ireland's Creative Influence survey is open until September 8th and can be completed now - www.surveymonkey.com/r/Irish-Creativity
Alternatively, you can scan the QR code below to complete the survey.
Ireland: where Creative is Native is an IAPI initiative to promote Ireland as a Centre of Excellence for the commercial creativity industry.
Ireland is a country where being creative is second nature; world-renowned for its writers, artists, poets, musicians and all-round change-makers. These talents spill into the commercial creative world of advertising, design and communications.
IAPI believe that the time has never been more opportune for the sector to grow their international reach. For brand owners looking to launch into the European market, Ireland is now a viable and agile alternative, aside from being the only English-speaking country left in the EU.
No longer do brand marketers seek creative expertise abroad as they know they can work with the global best, right here in Ireland. Domestic and International brands such as An Post, AIB, Vodafone, SuperValu, Allianz, Nissan, Lidl, Jameson, Diageo and Toyota and many others are creating world beating communications using Irish creative and media agencies.
Discover IAPI’s Creative is Native initiative - www.creativeisnative.com
