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If I could give you one tip . . . ‘Layer your make-up slowly’

Aimee Connolly is a make-up artist and founder of Sculpted by Aimee

Aimee Connolly: Think of make-up like you’re building a cake and adding each tier as you go or as you want

“If I could give one tip it would be to layer your make-up slowly. Think of make-up like you’re building a cake and adding each tier as you go or as you want. It might sound cliche when it comes to beauty, but I think it has the power to change everything in terms of the outcome. This doesn’t just go across foundation, it applies to everything and it suits those who love a super natural, pared-back look as much as those that want to go full glam.

“Rather than getting the full coverage base on in seconds, take a little bit and layer as you want to build the coverage. This not only allows you to stop when you’ve applied enough, it could also allow you to ease up on foundation and maybe focus your concealer into the higher coverage areas you want. This way you’re not left with lots of excess that doesn’t blend in as it has nowhere to go. Similarly with something like contour or blush – two things that lots of us fear – by starting slowly and applying little bits and adding as you see fit, you should feel more confident in your end colour.

“Otherwise, what typically happens is that people pick up so much pigment, not realising, apply it on to the face and then panic at the amount that’s been applied and start blending like mad people. This can cause make-up to go blotch-like or, just in general, to separate. It might seem counterproductive going in three or four times with the same product and technique but I can guarantee you the result will be much more flawless and subtle, which is what we want when it comes to make-up. So in short, enjoy layering your cake – which is of course your lovely face – and hopefully you’ll achieve the desired finish you want.”