The inaugural Irish Content Marketing Awards celebrated a growing industry in Irish business as the most innovative and engaging talent from around the country were honoured for their hard work over the last 12 months.
In an increasingly crowded digital space, attracting and holding attention has become a challenging task, and this year’s winners led by example, showing ingenuity in a range of different areas; such as social media marketing, website content, search engine optimisation and more. Ultimately, 21 winners were crowned on the night, with categories including outstanding individuals, agencies and in-house marketing teams.
The Awards for this up-and-coming industry were sponsored by Cpl. Their marketing manager, Gillian Owens, was enthusiastic as she reflected on the event. “Cpl were delighted to attend and sponsor the inaugural Irish Content Marketing Awards, and to recognise the efforts of Ireland’s most talented content marketers. The calibre of nominees and companies in attendance were impressive and it was encouraging to see entrants spanning a variety of sectors, further highlighting the importance of high-quality content across the board.”
The Irish Content Marketing Awards are run by Business River, with 21 different awards handed out on the night. The full list of winners is available below. To read about other Business River events, visit their news hub.
Grand Prix 2018
Winner: Get Ireland Cooking, SuperValu Ireland
Outstanding Contribution
Winner: Mícheál Nagle
Best Content Marketing Programme
Winner: #TheCallUp, Three
Best Content Marketing Award - Annual Content Strategy
Winner: Cpl.com B2B Website
Best Content Marketing Award - Specialist
Winner: Shatter the Glass, Jobbio
Best Content Marketing Award – Automotive
Winner: Toyota Face It Down, Core
Best Content Marketing Award - Finance
Winner: Sara’s DIY Wedding, Bank of Ireland
Best Content Marketing Award - Travel
Winner: Wild Atlantic Way: Star Wars Cinema Ad & Content Campaign - Fáilte Ireland, bigO
Best Content Marketing Award - B2B
Sponsored by: Cpl
Winner: Diversity & Inclusion Advisory Services, EY Ireland
Best Content Marketing Award - Real-Time Activation
Winner: Get Ireland Cooking, SuperValu Ireland
Best Content Marketing Award - Distribution Strategy
Winner: Seeding and Harvesting Global Demand for Fusion, Travelport Digital by Imperic Media
Best Content Marketing Award – Social
Sponsored by: Cpl
Winner: #VWSnapshot, Volkswagen
Best Content Marketing Award - Single Video
Winner: Places to Visit in Northern Ireland – ConnollyCove, ProfileTree
Best Content Marketing Award - Video Series
Winner: Live Well, Centra
Content Marketing Rising Star 2018
Winner: Niamh Keenan, Cpl
Most Effective Use of Print (Multi-Media)
Winner: PLAY Magazine - Virgin Media Ireland, Zahra Media Group
Most Effective Use of Illustration
Winner: Marino Beer Christmas Campaign, Marino Software
Most Effective Use of Photography
Winner: #VWSnapshot, Volkswagen
Most Effective Use of Content on Owned Media Channels
Winner: AIG Family Time Quiz, iProspect Ireland
Most Effective Use of SEO
Winner: eumom & Arekibo
Most Effective Use of Data & Insights
Winner: WinnTime Flies, Zurich Life
