Keogh's Farm is a family-owned and run potato growing and crisping business based in North County Dublin, an area famous for producing Ireland’s finest potatoes.
The Keogh Family has been farming the rich fertile lands in this area for over 200 years and have been producing Ireland’s only “hand cooked on the farm” artisan potato crisps since 2011.
Keogh’s use only the finest, carefully selected authentic Irish food ingredients to create their delicious flavours: Atlantic Sea Salt & Irish Cider Vinegar, Shamrock & Sour Cream, Irish Cheese & Onion, Irish Atlantic Sea Salt, Sweet Chilli & Irish Red Pepper, Irish Chorizo and Cherry Tomato and the seasonal Roast Turkey and Secret Stuffing. All varieties are gluten free.
In the past 12 months, Keogh’s Farm has extended it’s core line to include a new flavour, Irish Chorizo and Cherry Tomato, rebranded its entire line with the help of a local illustrator and has also expanded its factory in North County Dublin, creating 15 new jobs and more to come before the end of the year.
A new product is currently being trialled and is expected to be on the shelf by late August.
The Keogh’s Perfect Picnic campaign has just launched in June 2017 and marks the arrival of the summer season. Keogh's Perfect Picnic encourages Irish consumers to pack their favourite picnic treats and spend some quality time outdoors with family, friends and loved ones.
In May 2017, Keogh’s Farm revealed its Make-Keoghver – a complete rebrand of their crisp packaging, featuring bespoke artwork by local illustrator Peter Donnelly.
The redesign has been in development for the past 12 months and puts home at the heart of all packaging.
Whilst each crisp flavour remains exactly the same, as tasty as ever, the new packaging draws on unique elements to tell the Keogh’s Farm story, from crop to crisp.
Irish Cheese & Onion features Peter Keogh, family father, escaping from the city with his wedge of farmhouse cheese and a big white onion tied to the back of his red pick-up truck.
Atlantic Sea Salt & Irish Cider Vinegar features Peter Keogh’s boat, the Mermaid 132, depicted sailing towards the lighthouse at Skerries, Co Dublin, where the vessel is currently moored.
Sweet Chilli & Irish Red Pepper gives a playful nod to the Keeling’s bell peppers which have become the wheels of Tom Keogh’s vintage John Deere tractor which travels to local shows and events during the summer.
The famous peaks of the Skelligs are seen in the background of the Irish Atlantic Sea Salt packaging with the Mermaid 132 also making an appearance. Tom, Ross and Derek Keogh visited the area regularly in their childhood and now bring their own children too.
The Shamrock & Sour Cream crisp packaging shows the Skerries windmill, an ode to North County Dublin and a special place in the Keogh family’s heart.
The latest addition to the Keogh’s flavour family, Irish Chorizo & Cherry Tomato, features a little piggy trotting home to the farm, carrying ripe and juicy cherry tomatoes. Ballyboughal Church can be spotted in the background, a nod to the area where the Keogh’s all grew up.
The limited-edition Keogh’s Roast Turkey & Secret Stuffing packaging illustrates the herb boxes in mother Denise Keogh’s back garden, from which comes the secret stuffing flavour.
For more, see the Keogh's Instagram: www.instagram.com/keoghsfarm/