With over 200 years of heritage distilled into every bottle, the new-look Powers Gold Label is as definitive now as it always was – a pot still style whiskey of superior quality and undisputed heritage since 1791.
While the aesthetic may have changed, everything else that makes Powers Gold Label the quintessential Irish whiskey remains the same. True to the pot still style of the original distillery at John’s Lane in Dublin, Powers Gold Label is still triple distilled and matured in specially selected oak casks bursting with the same wonderfully complex and spicy flavor.
Powers' reputation for excellence and innovation placed them at the forefront of Irish whiskey. In 1866, John Power and Son began bottling their own whiskey, which was unheard of before in Ireland, as it was usually sold by the cask. A gold label was entrusted on the bottle to signify premium quality and to guarantee its origination from the John’s Lane Distillery, earning the name Powers Gold Label from loyal customers
The new look Powers Gold Label bottle will be officially unveiled at an exclusive event in Dublin, in a specially created pop-up bar on Mercer Street, Dublin 2. The event will also give guests an exclusive preview and tasting of a brand new Powers single pot still whiskey expression, the Powers Three Swallow Release, ahead of its official launch later in the year.
Register now for your chance to attend an exclusive reader event on Tuesday, October 20th, to celebrate the relaunch of Powers Gold Label, and to introduce the new single pot still expression: the Powers Three Swallow Release.