The GAA are relatively unconcerned over the FAI's plans to build a stadium in the west of Dublin and its potential impact on Croke Park's sale of corporate facilities. Dermot Power, marketing manager for the Croke Park redevelopment, says that he expects to have sold the GAA facilities before the FAI's agents, IMG, enter the market.

Sales of the Hogan Stand corporate boxes and premium seats begin in March. Twenty-eight boxes will go on the market, with maybe more to follow on the Canal End when decisions have been taken about the positioning of the new GAA administrative offices.

"I wish them (the FAI) well," says Power, "but I'll be concentrating all my input on Croke Park and we expect to have completed our sales before the FAI really hit the market.

"Our biggest advantage is that we are building now, selling in March and will have people sitting in the seats by next March. There are no planning permission problems and no question marks. "In our experience, the vast majority of sales come either side of the completion date. The hard sell only begins near to completion and runs until the product is built.

"We went from showing potential customers our plans to showing them a building site to being able to bring them around the completed stand, just before the suites were finished. Now we have the advantage of having the finished product available."

The finances of the £140 million development are straightforward for Power: sell three more rounds - the Hogan twice and the renewal of the Cusack - of corporate boxes and the new stadium is paid for. The booming economy is a great environment for the project: "It's hard to think of a better time to be selling this sort of product," says Power.

"Competition will do two things to us. Firstly, we have a competitor, which we always expected, but secondly that competition will grow the market. We may end up with a smaller share but it will be of a bigger market."