Gaelic Games

Dublin GAA announce five-year deal with insurance company AIG

Sponsorship will cover football, hurling and camogie at all levels in the capital

Dublin captain Stephen Cluxton lifts the Sam Maguire Cup after the victory over Mayo in last month’s All-Ireland senior football final. Photograph: Donall Farmer/Inpho
Tue Oct 08 2013 - 19:48

Multi-national insurance company AIG has announced a five-year multi-million euro deal to sponsor all Dublin teams in football, hurling and camogie.

The company hold a number of high-profile short sponsorships worldwide, including the All Blacks and formerly Manchester United, and will now be associated with the famous Sky Blue strip of the All-Ireland champions.

The deal covers all levels of both codes "under the one sponsorship umbrella" according to a press release from Dublin GAA this evening. The agreement commences on November 1st, with AIG taking over from Vodafone.

Welcoming the deal, Dublin GAA County Board chairman Andy Kettle said: "This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market.

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“AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin.

AIG Ireland general manager Declan O’Rourke said: “This is a massive day for AIG in Ireland and we are thrilled to be associated with Dublin GAA. We are extremely proud to unite all the GAA family in the capital – football, hurling, camogie and ladies football – under one sponsorship brand, AIG.”