The Hurling and Football Annual 1999 (£5.95) recently carried out a survey amongst counties to see who sold the greatest volume of replica kits. While Galway might have been All-Ireland football champions, it was the beaten finalists Kildare who were the winners in the sales department. According to the annual, the Kildare jersey sales exploded after they beat their great rivals Dublin and Meath en route to their Leinster Championship victory.
Galway's sales were disappointing given their historic championship success, while Dublin, who introduced a new jersey for the championship, had a disappointing year for sales given the first-round exit of both the footballers and hurlers. Sponsors Arnotts, however, point out that Dublin jerseys are commonly bought by tourists to the capital as souvenirs.
Kerry, who early on enjoyed the wrath of the GAA over their Adidas jerseys, also had a disappointing season for sales, although they had major manufacturing problems.
In hurling it was Offaly, the All-Ireland champions who were the big sellers.