“I think you’ve got to send Alex Ferguson a tape of this game, haven’t you? Isn’t that what he asked for? When you do that about footballers, like he said about Leeds, and when you say things like that about a man like Stuart Pearce . . . I’ve kept really quiet, but I tell you something: he went down in my estimation when he said that, we have not resorted to that. But I tell you, and you can tell him now if he’s watching, we’re still fighting for this title and he’s got to go to Middlesborough and get something and I’ll tell you honestly I will love it if we beat them, love it.”

Live on Sky Sports, Kevin Keegan, the then Newcastle United manager, after a hard-fought win over Leeds, responding to Alex Ferguson’s claims that teams were trying harder against Manchester United in the 1995-96 title race. This was another “psychological” ding dong won by Ferguson – Newcastle led the league by 12 points at one stage, but United took the title in the end.