Pepsi has been classified alongside fire bombs, knifes and other undesirable implements in the ongoing brand wars in Sydney.

Security guards checking for dangerous items have been asking visitors if they are carrying cans of Pepsi in an attempt to appease official sponsors Coca-Cola. Those who refuse to hand over one sugary drink for the chance to buy the other inside the Olympic Park, are being refused entry.

Another batch of unauthorised merchandise the IOC will want to crack down on fast are ecstasy tablets branded with the Olympic rings that police report are flooding Sydney. The £25 pill claims to be the official drug for Olympic parties.