Who won the Super Bowl? Technically, yes, it was the Baltimore Ravens with that 34-31 victory over the San Francisco 49ers, but there was probably as much high-fiving going on in the headquarters of Nabisco, the American biscuit manufacturers, as in the Ravens’ locker room.

When the lights went out in New Orleans, there was endless mirth on Twitter, although one crestfallen American noted that the worst imaginable thing was happening: “They’re laughing at us in Canada.”

“Want to believe it’s some random guy leaning with his back against the light switch,” tweeted another, while the suggestions that the 49ers might have pulled the plug was picked up by this character: “When the lights come on, we’ll find the Niners holding the ball in the Ravens’ end zone.”

The Twitter star of the night, though, was ‘Oreo Cookie’, the sandwich biscuit made by Nabisco.“Power out? No problem,” read their tweet, accompanied by this photo below. As of yesterday, it had been retweeted 16,000 times. Oreo Cookie’s Twitter followers rose by around 10,000, and by almost 40,000 on Instagram.

Just a lucky tweet by a quick-witted employee? Not really. “It was the result of a carefully architected social-media strategy that made the brand ready to respond to whatever the big game threw its way,” said the Forbes report on the Twitter triumph.

Numbers all add up for Billy Twelvetrees

“Billy Twelvetrees - a name we’ll remember,” the Telegraph declared after the 24-year-old’s memorable England debut in the Six Nations’ win over Scotland. Better still, of course, was the revelation that his Da is a tree surgeon.

There was, though, some progressive cheating involved. His father, Kevin Fentiman, married Beverley Twelvetrees, and when they set up their tree surgery business Kevin took on Beverley’s surname.

Some years later, in his spell with Leicester, Billy found himself dubbed ‘36’. Why? “Because in an Irish accent it sounds like ‘twelve threes’ and that really is because of Geordan Murphy and Johne Murphy,” Kevin said. Treemendous.