The sport's showpiece has rarely lived up to the hype - but Super Bowl XXXIV did. The St Louis Rams' 23-16 win over the Tennessee Titans in Atlanta's Georgia Dome now rests firmly at the top of the totem pole of championship classics.
A whirlwind second half ended with the Rams making a goal-line tackle to save the game on the final play.
Rams quarterback Kurt Warner capped a rags-to-riches story by being named the game's most valuable player, throwing for a Super Bowl record 414 yards.
The Titans, seemingly dead and buried in the third quarter after falling 16-0 behind, reeled off 16 straight points to tie the game.
The Rams put their noses in front again with Warner's 73-yard touchdown pass to Isaac Bruce with just 1:54 remaining, only for Titans quarterback Steve McNair to engineer one of the most heart-thumping drives ever with the final seconds ticking on the clock.
The scrambling quarterback led the Titans down the field, where they were only denied at the oneyard line on the last play of the game. Kevin Dyson caught a pass and was tackled by Rams linebacker Mike Jones.
