Munster have abandoned plans to sell the naming rights to the redeveloped Thomond Park, the IRFU and the Munster Branch confirmed this evening.

Instead, the new stands at the 26,000-seater stadium, which is due to be completed by the start of the 2008-2009 season, will be marketed on an individual basis to help offset the €43-million cost of redeveloping the famous old venue.
 
A statement released by the Munster Branch explained that "having examined the possibility of a Naming Rights Partner as part of its commercial programme for the new Thomond Park, the Branch has decided that this is not a concept it will progress further."