The difficulty of the GAA in recruiting a national director of hurling may not ease with the news that the generally speculated-on six-figure salary is an exaggeration. That's according to association president Seán Kelly.

"I think that talk of €100,000 is excessive," he said. "It might have been mentioned as the possible upper limit but it's not the going rate. It has to fall into line with general salaries within the GAA. There's a scale to be adhered to."

Kelly declined to comment on reports linking him to the position as soon as his term of office ends next April. "That's a matter for the HDC (Hurling Development Committee) in conjunction with the Management Committee," he said before generally addressing the challenges facing whoever fills the role.

"I would say it's more of an administrative job. For instance, the successful applicant wouldn't be doing any coaching. It's likely to be more about coming up with a plan, implementing it and holding people accountable."

His views on the job of reviving hurling are pragmatic, preferring to concentrate on counties where the game, although weak, has a profile and tradition rather than those areas north of the Dublin-Galway line where football's dominance has never been threatened.

"It's a big task. There's no point pouring resources into starting a club that's gone in three years' time or getting behind big bursts of enthusiasm in a school if the whole thing collapses as soon as the teacher in question leaves or in spending half a million on promoting hurling in Donegal.

"Another of the things that has to be clarified is whether we want to raise the standard of hurling or to get more people playing. The recreational angle is important but we're unlikely to be spending massive amounts on it."

Meanwhile, the GAA has announced it has reached a licensing agreement with a new production company, Sideline DVD Publishing, to produce a wide range of Gaelic games projects on DVD. Today sees the release of the end-of-year reviews of the football and hurling championships.

Sam 05 and Liam 05 are both double DVDs featuring highlights of the season as well as the entirety of, respectively, the drawn All-Ireland football quarter-final between Dublin and Tyrone and the hurling semi-final between Cork and Clare.