UCD guarantee free entry to all supporters wearing Leinster rugby jerseys at Friday's televised Premier Division clash with Derry City at Belfield Park.
With the rugby season now over, UCD officials are keen to tap into that support and lure more supporters to the Dublin 4 venue.
"It's important that we spread our appeal as much as possible," says UCD development officer Diarmuid McNally.
"With the rugby season over, this is an opportunity for Leinster rugby supporters to swap codes for the evening and bring their kids along to Belfield Park for a night's entertainment and fun."
UCD have switched most of the their home games from Friday to Saturday in a bid to boost figures but revert back to Friday for this weekend's match against Stephen Kenny's high-flyers.
"We know habits change slowly but we are determined to develop a new fan base," McNally says.