The browser uses revenue collected from advertising to plant trees and fund their projects, with their website stating that it takes 1.7 seconds of use to fund another tree.
Last year, as reported in this newspaper, UCC added Ecosia to all the computers on campus as a Google Chrome plug-in. This came as a result of a campaign spearheaded by MPlan Planning & Sustainable Development student Justin Fleming. Mr.Fleming, who is also a local area representative for the Green Party in Cork City South Central, was determined to make UCC the first University in the United Kingdom and Ireland to install Ecosia on all its computers, a goal that was reached last February.
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