Jacksepticeye, the millionaire YouTuber from Offaly
Sean McLoughlin didn't have internet growing up. Now he has 28m YouTube subscribers
Trouble in toyland: Can Mattel’s revival plans for Barbie and friends pay off?
New chairman Ynon Kreiz is focusing on movies and games for some beloved brands
Inside the mating rituals of brands and online stars
With deals collectively worth billions of euros at stake, the pressure is on advertisers and viral performers on sites like YouTube and Instagram to find the right match
The superstar you’ve never heard of – at least, not from us
YouTubers have followers in the millions but rarely appear on traditional media’s radar
YouTube cancels series with PewDiePie over anti-Semitic remarks
Move comes after similar one by Walt Disney over video blogger’s posts
PewDiePie is king of YouTube with 1.3bn views
Gamer beat Turkish music channel MÜ-YAP and Miley Cyrus during second half of 2013
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