Heineken’s campaign to save iconic Irish pub
Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave Winterlich
Inside Marketing
Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
Is your brand keeping up with consumer trends?
There are opportunities to build real communities through niche audiences, Rachel Ray tells Dave Winterlich in Inside Marketing
Why trust and authenticity are top dogs in brand building
Just as dogs are to man, loyalty is a brand’s best friend, retail strategist Bob Neville tells Dentsu’s Dave Winterlich in Inside Marketing
Shake-up in ad industry as Meta abandons fact-checking
The future is bright, Exchange Wire co-founder and First Party Capital VC partner Ciarán O’Kane tells Inside Marketing’s Dave Winterlich
Going out on top
Former Dentsu boss Liam McDonnell tells Inside Marketing host Dave Winterlich how he wrangled a stellar career from inauspicious beginnings
Future shock: How not to be taken by surprise by the media landscape in 2025
Connected TV, retail media and AI are among the top trends to watch out for this year, Dan Calladine, Dentu’s head of futures, tells Dave Winterlich
In a loneliness epidemic, brands that have your back come to the fore
With social isolation now a major concern, Viv Chambers and Sarah Van Horn of cultural insights agency Bricolage help dentsu’s Dave Winterlich piece together just what that means for marketers
Effective B2B marketing requires a strong voice at the top table
Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan Smith tells Dentsu’s Dave Winterlich