Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders
With social isolation now a major concern, Viv Chambers and Sarah Van Horn of cultural insights agency Bricolage help dentsu’s Dave Winterlich piece together just what that means for marketers
Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan Smith tells Dentsu’s Dave Winterlich
Small businesses are often better at brand building than they know, Gerard Tannam from Islandbridge Development tells Dentsu’s Dave Winterlich
Not all attention is equal but it is vital to sales, Amplified Intelligence founder Karen Nelson Field tells Dentsu’s Dave Winterlich
Like the farmer and the cowman, editorial and advertising should be friends, with branded content representing the firmest of handshakes, Coco TV founding Director and Former CEO Stuart Switzer and board member of Screen Producers Ireland and Sinead O’Connor, head of branded entertainment at Dentsu, tell Dave Winterlich
The future is one of growth and opportunity, Anne O’Leary, head of Meta in Ireland tells Dentsu’s Dave Winterlich
Marker Video is helping brands capture genuine customer reviews to boost sales
Being a challenger brand has nothing to do with where you are in the category pecking order, and everything to do with it, Adam Morgan of Eatbigfish tells Dentsu’s Dave Winterlich
